Google verification failed or video rejected? What to do next
Updated
Video is now the verification method Google recommends when a business is eligible for it, and the one owners find hardest. A rejection almost always comes down to something the camera did not show. Google says exactly what it wants to see, so the second attempt does not have to be a guess.
The short answer
Tap Review issues on the profile to see why the video failed, then record a new one that shows everything from the first video plus what was missing: the street and building, your signboard with the business name, and something only the manager can open, such as the cash counter or a storeroom. It must be one unedited take of at least 30 seconds, recorded in the Business Profile on your phone, not uploaded from the gallery. Google says a review can take up to 5 business days. If it fails again, try any other method Google offers, and if none is left, contact Business Profile support.
What you see
- "Not successful: Your video didn't meet all the requirements", with a Review issues button.
- A reason such as "Business name not visible on storefront".
- "Get verified" showing on the profile again, which means Google could not completely verify the business.
- No verification method offered at all.
Why it happens
The business name was not visible
Google wants permanent signage with the business name. A banner held up for the camera, or a board too far away to read, does not count.
The location was not shown
Street signs, the building number or the shops next door place you on the map. Starting the video inside the shop leaves Google unable to tell where it is.
Nothing proved you run the place
Google asks for proof of management: unlocking the shutter, opening the cash counter or a storeroom, or using equipment only staff use.
The video broke a rule
It was edited, pre-recorded, had breaks, ran under 30 seconds, or showed bank, tax or ID numbers or other people's faces.
The business is not eligible
Online-only businesses are not eligible for a Business Profile at all, so no video will verify one.
What to do, step by step
Read why it failed
Open the profile and tap Review issues. The reason tells you what to add, not just that something was wrong.
Plan the shot before you press record
Start outside: the street or a building number, then the shops next door, then your signboard with the name. Walk in, show the inside, then show something only you can open. A business that goes to customers shows its vehicle, tools or equipment and you doing the work.
Record it in one take
At least 30 seconds, no cuts and no editing, recorded from the Business Profile on your phone. Pre-recorded videos are not allowed. Keep customers' faces and any bank, tax or ID numbers out of the frame.
Show everything again, plus what was missing
Google asks for all the information from your first video as well as what it lacked, so do not film only the missing part.
Wait for the review
Google says video review can take up to 5 business days.
Check your verification statusStill failing? Use another method
If Google offers one, try a different method: phone or SMS (an IVR system will not receive the code), email, a live video call during business hours, or a postcard. Google decides which methods you are offered.
Google's verification methodsNo method left? Contact support
Google's help pages do not cover this case. Product Experts who answer in Google's community report that support can process a manual verification, so contact Business Profile support with your documents ready (see the draft below).
Business Profile: Contact us
What the video must show
- Where you are: street signs, the building number or the businesses next door
- That the business exists: permanent signage with the business name
- That you manage it: the cash counter, a storeroom, unlocking the premises, or tools only staff use
- For a business that visits customers: your vehicle, tools or equipment, and you doing the work
- One continuous, unedited take of at least 30 seconds, recorded in the Business Profile on your phone
Your message to Business Profile support
Paste into the Contact us form in Business Profile help, then replace the parts in brackets.
Hello. I am the owner of [your business name] in [your city]. Our video verification was not successful [and no other verification method is offered now]. The business operates at the address on the profile, with a permanent signboard showing the name. I can provide [GST certificate / shop and establishment licence / a utility bill] in the business name at this address, and I can do a live video call during our business hours. Please tell me how to complete verification.
What not to do
- Do not upload an edited or pre-recorded video. Google rejects it.
- Do not film customers' faces, bank details, tax numbers or ID cards.
- Do not change the name, address or category while verification is pending. For a postcard, Google says an edit stops the code from working.
- Do not request a new postcard before 14 days. Google says most codes arrive within 14 days and a new request cancels the old code.
- Do not pay a 'verification agent'. Only Google verifies a business, for free, and Google has sued a company for charging people to do it.
What the videos get wrong
You will hear
Make a neat, edited video with the best shots.
Google's own page says
Google wants one unedited, unbroken recording of at least 30 seconds. Pre-recorded videos are not allowed.
You will hear
If the postcard is late, ask for another.
Google's own page says
A new request cancels the old code and can make the process longer. Google says most codes arrive within 14 days.
What Sunaam does, and does not
Sunaam's Get Listed flow finds or creates your listing, starts verification and gives you the PIN screen inside Sunaam, with spoken guidance in your language. A video has to be recorded in Google's own app, so for that step we explain what to film and hand you over, rather than pretending we can do it for you.
Frequently asked questions
How long does Google video verification take?
Google says the review of a verification video can take up to 5 business days.
How many times can I retry video verification?
Google does not publish a limit. Read the reason with Review issues, fix it, and record again showing everything from the first video plus what was missing. If it keeps failing, try another method Google offers.
Can I verify without a video?
Only if Google offers you another method, such as phone, SMS, email, a live video call or a postcard. Google decides which methods each business is offered, and you cannot switch to one it has not offered.
What should I do when it says there are no more ways to verify?
Google's help pages do not cover that case. Contact Business Profile support through the Contact us flow, with documents showing the business name and address ready. Product Experts in Google's community report that support can process a manual verification.
My business has no shop. What do I film?
A business that goes to its customers films its vehicle, its tools or equipment, and the owner doing the work. Online-only businesses are not eligible for a Business Profile.
From Google's own help pages
Read on 8 Nov 2026. Third-party sources are marked.
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Sunaam (Teknesya Networks Pvt Ltd) is an independent service and is not affiliated with, sponsored by or endorsed by Google. Google Business Profile is free from Google.