Sunaam Research· Updated October 2026

The State of Local Business in India

An original analysis of 15,55,277 local businesses in 3,562 cities and towns across every state - what they sell, where they are, and how ready they are to be found online.

15,55,277
businesses analysed
3,562
cities and towns
35
states and union territories

Key findings

We counted 15,55,277 local businesses in 3,562 Indian cities and towns. Delhi has the most of any city (1,19,463), and Maharashtra the most of any state (2,16,197). Being online is uneven: of the businesses mapped on the ground, only 18% list a website and 10% their opening hours.

  • 15,55,277 businesses in 3,562 cities and towns
  • Maharashtra has the most businesses of any state
  • 18% of businesses on the open map list a website
  • 10% of businesses on the open map publish opening hours
01

The business landscape

Retail lead the directory with 2,89,098 listings. Across every city, retail and everyday services outnumber the hospitality names that usually dominate the headlines.

Businesses by broad type

Directory listings grouped into Sunaam verticals.

2,89,098
2,58,252
2,16,782
1,79,296
1,78,156
1,28,969
1,19,163
1,06,767
35,327
32,100
11,367
RetailFinanceServicesClinicEducationRestaurantHospitalityAutomotiveSalonFitnessEntertainment

The most common categories

Top 15 raw categories by number of listings.

  • Bank
    1,38,330
  • School
    1,22,532
  • Restaurant
    84,381
  • Clothes
    80,139
  • Financial
    78,166
  • Hotel
    68,574
  • Hospital
    48,594
  • Electronics
    45,476
  • Fuel
    43,631
  • Company
    43,063
  • Clinic
    42,778
  • Atm
    42,010
  • Hardware
    39,370
  • Car
    34,895
  • Resort
    31,551
02

What India eats

Among food businesses that name a cuisine, Indian is the most listed, appearing on 2,140 menus - ahead of every regional and international kitchen.

Most-listed cuisines

Top 15 cuisine tags, from food and drink businesses on OpenStreetMap (the source that records cuisine).

  • Indian
    2,140
  • Pizza
    1,130
  • Coffee Shop
    1,116
  • Regional
    1,001
  • Burger
    822
  • Chinese
    648
  • Chicken
    512
  • Sandwich
    463
  • Juice
    369
  • Ice Cream
    273
  • Italian
    261
  • South Indian
    179
  • Asian
    164
  • Tea
    145
  • Kebab
    122
03

The biggest local markets

Delhi is the largest local market in our data with 1,19,463 businesses, 8% of every listing in the study.

Businesses by state

Top 15 states and union territories by number of listings.

  • Maharashtra
    2,16,197
  • Karnataka
    1,32,244
  • Tamil Nadu
    1,21,716
  • Delhi
    1,20,528
  • Uttar Pradesh
    1,16,803
  • Gujarat
    1,11,089
  • West Bengal
    87,988
  • Kerala
    76,874
  • Rajasthan
    73,581
  • Telangana
    71,110
  • Madhya Pradesh
    58,808
  • Punjab
    53,543
  • Andhra Pradesh
    44,180
  • Bihar
    43,460
  • Haryana
    41,010

Businesses by city

Top 12 cities and towns by number of listings.

  • Delhi
    1,19,463
  • Bengaluru
    90,745
  • Mumbai
    78,703
  • Hyderabad
    55,397
  • Chennai
    49,153
  • Pune
    46,867
  • Kolkata
    46,526
  • Ahmedabad
    34,100
  • Jaipur
    22,158
  • Kochi
    18,012
  • Lucknow
    16,590
  • Surat
    15,853
The 25 biggest cities and towns by business count
#CityStateBusinessesShare
1DelhiDelhi1,19,4637.7%
2BengaluruKarnataka90,7455.8%
3MumbaiMaharashtra78,7035.1%
4HyderabadTelangana55,3973.6%
5ChennaiTamil Nadu49,1533.2%
6PuneMaharashtra46,8673.0%
7KolkataWest Bengal46,5263.0%
8AhmedabadGujarat34,1002.2%
9JaipurRajasthan22,1581.4%
10KochiKerala18,0121.2%
11LucknowUttar Pradesh16,5901.1%
12SuratGujarat15,8531.0%
13ChandigarhChandigarh15,4391.0%
14IndoreMadhya Pradesh14,3650.9%
15GuwahatiAssam12,0330.8%
16PatnaBihar11,6200.7%
17CoimbatoreTamil Nadu11,5260.7%
18NagpurMaharashtra11,1810.7%
19VadodaraGujarat11,1640.7%
20ThiruvananthapuramKerala10,1530.7%
21BhopalMadhya Pradesh8,6750.6%
22VijayawadaAndhra Pradesh8,1180.5%
23BhubaneswarOdisha8,0190.5%
24KanpurUttar Pradesh7,5440.5%
25VisakhapatnamAndhra Pradesh7,2350.5%
04

The digital readiness gap

How online a business looks depends on where you find it. Businesses mapped on the ground are mostly offline: only 18% list a website and 25% a phone number. Businesses that reached the web on their own, through Facebook pages and search listings, are the opposite: 72% list a website. The gap between the two is the high street that has not come online yet.

Mapped on the ground (OpenStreetMap)

Share of 1,28,252 businesses on the open map that publish each detail.

  • Address
    33%
  • Phone
    25%
  • Opening hours
    10%
  • Website
    18%

Found through their web presence (Overture Maps)

Share of 14,27,010 businesses drawn from Facebook pages, Bing and other web listings. Opening hours are not recorded in this source.

  • Address
    100%
  • Phone
    88%
  • Website
    72%
05

Amenity adoption

What local businesses offer, as published to the open map, the one source that records it. Every share below is out of all 1,28,252 businesses on the map, so blanks pull the numbers down - a floor, not a ceiling.

Share of businesses offering each amenity

Percentage of businesses on the open map tagged with the amenity.

  • Takeaway
    3%
  • Vegetarian
    2%
  • Wheelchair access
    2%
  • Card payments
    2%
  • Delivery
    1%
  • Wi-Fi
    1%

Methodology and attribution

This study counts the 15,55,277 businesses in Sunaam's public directory, in 3,562 cities and towns and 672 categories. They come from two open sources: 14,27,010 from Overture Maps (release 2026-10-21, which draws on Meta, Microsoft, Foursquare and others; places with confidence 0.7 or higher, with closed places and non-businesses left out) and 1,28,252 from OpenStreetMap. Where both held the same business, it is counted once. Each business outside our 35 largest cities is placed in the nearest town of 15,000+ people (GeoNames). Every figure is a direct count; we invent nothing. The two sources record different things, so opening hours, amenities and cuisines come from OpenStreetMap alone, and online presence is shown per source rather than pooled: pooling would describe the sources, not India's businesses. A blank field means the detail is missing from the source, not necessarily absent in reality, so the shares are best read as a floor.

Cite this study

Sunaam Research. "The State of Local Business in India (2026)." Teknesya Networks Pvt Ltd. https://sunaam.io/reports/state-of-local-business-india

Business data: OpenStreetMap contributors (ODbL); Overture Maps Foundation (CDLA-Permissive-2.0), from Meta, Microsoft, Foursquare (Foursquare data under Apache-2.0). Towns: GeoNames (CC BY 4.0).

More from Sunaam Research

City by city: Delhi, Mumbai, Bengaluru, Hyderabad, Kolkata, Chennai, Pune, Ahmedabad, Jaipur, Lucknow.

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